No Chilean Sea Bass Please
I recently saw an article about Pepperidge Farm changing the name of their snack crackers from Goldfish to Chilean Sea Bass. I am no marketing guru, but indeed, what a lousy choice. They changed the cracker’s name, temporarily (Oct 2024), to appeal to adults, seemingly by using a name concocted to dupe people into eating the Patagonian Toothfish, Dissostichus eleginoides. Also known as, Chilean Sea Bass. This deep-living species is found at depths between 45 and 3,850 meters (150 and 12,600 feet), typically in cold waters between 1°C and 4°C. These are long-lived fish, reaching maturity from between 11 and 17 years, reaching an old age of more than 50 years. The currently fishery for the Patagonian Toothfish hauls in 50,000 metric tons of fish a year. Patagonian toothfish typically range from 7 to 15 kilograms (kg) each, depending on their age and region. So this is, back of the envelope calculation assigning 10 kg per fish, about...